Here’s a collection of content I produced with CONvergence Events for use before and after the science-fiction convention. In some cases the videos were written by department volunteers, in other cases they were written by members of our video team.
The goal was create a series of videos that were branded with the convention as well as being thematically tied to the convention as a whole. We produced these on a relative shoestring, but got some good results from the audiences at the convention.
This is a good example of what makes branded content work so well.